Instagram’s rolling out a much-needed update to their messaging platform, which will help businesses make better use of the app.
Up till now, messages between users and businesses have been treated the same as messages between people – if you send a message to a business that doesn’t follow you, the business won’t get an alert, as the message will appear in the ‘pending’ folder till your communication is approved.
But that’s not conducive to business interactions, so Instagram’s updating their inbox options for business pages:
“Now you’ll see important new customer messages in your main Direct inbox, instead of in the pending folder. You can also star and filter your conversations to come back to messages you want to follow up on.”